Leverage your loyal customers with automated flows and creative promos and campaigns!

Klaviyo

Klaviyo integrates with Shopify and Wordpress to help business owners build holistic marketing ecosystems. Klaviyo also allows you to send bulk SMS campaigns and personalize every message with powerful automation. Managing content is simple and automated with Klaviyo, which allows you to build multi-channel experiences for your customers from one platform.

Email Marketing Campaigns

Email marketing is a key tool for eCommerce businesses to connect with customers, create personalized campaigns, and track data and metrics - and Klaviyo makes it easy.

1. The Abandoned Cart Campaign
An abandoned cart email flow can be one of the most valuable flows for your eCommerce business. You’ll send a message, or a sequence of messages, to potential customers who added items to their shopping carts but failed to complete the checkout process.

The flow can be automatically triggered as Klaviyo keeps track of customers who add items to their cart, as well as those who don’t complete the checkout process.

It’s important to add content to your Klaviyo abandoned cart emails that is tailored to that specific customer. This can include information about the items they’ve added to the cart, as well as personal information you've gathered, like their company name, industry, age, interests, and more. You can also add dynamic blocks that pull in relevant content, depending on the data you're using to define which content will show to which contacts.

2. The Welcome Series Campaign
One of the best ways to start a relationship with a new customer is to introduce them with important facts about your business and the products and services that you offer. The perfect way to help convince your new customer to make a purchase is by giving them a promo code they can use towards their first purchase.

3. The Post-Purchase Upsell Campaign

If you're looking to keep your customers coming back for more, an effective eCommerce strategy is to do a post-purchase upsell, or an Automated Win-Back campaign. This refers to a series of emails targeted at customers who have previously interacted with your brand or made a purchase, but who have never returned to your store again. Klaviyo's predictive analytics feature makes it easy to get the information you need to segment and target these customers.